With COVID restrictions finally lifting and Queenslanders now able to travel wherever they like (within Queensland), Tourism Operators are desperate to promote their various tourist destinations, and Tourism & Events Queensland have kicked off the “Queensland Good to Go” marketing campaign… But how to visitors decide where to go to ??
Virtual Tours, like the example below for Lamington National Park offer a unique an innovative way to showcase locations and facilities available, and give potential tourists a “taste” of what is on offer :
Virtual Tours like the one above can be created relatively quickly and are able to incorporate existing digital content (Photos, Video, Text, Audio, etc…) … They are accessible from the comfort (and safety) of travellers own homes, and offer an interactive way to “experience” the travel destination to determine what is on offer.
Benefits of Virtual Tours
Virtual Tours offer a range of unique benefits which make them extremely effective at showcasing and promoting tourism based activities and events :
- Innovation – Offer a very impressive “wow” factor – particular when coupled with aerial imagery
- Connectivity & Accessibility – Provide a spatial awareness which is not possible with most other forms of marketing. Virtual Tours can be used by anyone with internet access via a variety of devices (mobile, desktop, VR Headset)…
- Experiential & Interactive – Offer an “experience” based interface, where users get to Interact and actually participate. This provides a level of emotional attachment not available through traditional media (photos and video)
- Inspirational – Offer a “taste” of the experience and provide insights into what is on offer, which very often results in a “I want to see more” moment.
- Recycle – Virtual Tours are able to incorporate and reference existing content (information, Photos, Video, Stories, Links, Audio, etc…) .
- Extendable – can very easily be updated, modified and improved to update or add extra activities and experiences
What Does a Virtual Tour Cost ?
Costs will vary depending on the location, the size and layout of the area/s you want covered, and the features/functionality that you’d like to include… Prices start from as little as $100 for a single 360° panosphere up to thousands of dollars for large sophisticated standalone virtual tours.