Virtual Showrooms offer an ideal way to showcase products in an environment designed to provide “inspiration” to potential buyers.
Customers can visit your showroom from the comfort of their own couch, without having to physically enter tyour store at all.
Traditional eCommerce stores are very effective at selling many types of products, but in certain industries an Online Shop is simply not enough… Some industries are dependent on customers viewing their product in a Showroom environment, where potential buyers can view and “get inspiration” as a part of the buying process.
a Virtual Showroom provides an excellent alternative for showcasing many types of products.
Some of the products that can be showcased using traditional showrooms VERY effectively include :
- Motor Vehicles
- Campers, Caravans and Motorhomes
- Furniture / Home Styling
- Kitchens / Bathrooms
- Building Products – Bricks, Lighting, Timber, Blinds, Sheds
- Display Homes
Google (See Inside) Virtual Tours offer limited features and functionality, but are available directly from Google Search or Google Maps, and can be embedded into your website or emailed to potential customers as a link.
The Guitar Centre
Virtual Showroom Features and Functionality
A Virtual Showroom could be as simple as a traditional Google Virtual Tour – which allows people to access it via Google Search or Google Maps, but only offers very basic navigation and viewing capabilities. However, a Standalone Virtual Tour, which is independent of Google and offers a huge variety of feature and capabilities, is likely to be much more effective. Some of the functionality available as a Standalone Virtual Tour could include :
- Hotspots – Icons or areas which when clicked or hovered can popup or open a variety of different types of content
- Information – simple text, or rich text (including styling and images)
- Video – Pops up a Video window and plays a Video
- Website links – Links to more information on your own or a third party website
- Images – popup window with Photos, or even a gallery of photos
- Documents – can link directly to a document for download or display (Word, PDF, Excel, etc…)
- Interactive Experience – a Virtual Showroom is not a passive experience… visitors get to control what they look at… They can Look and move around in 360 degrees and and Zoom in on what they want a closer look at. This provides an “emotional” buying to the experience which is much more effective than passively watching a video or looking at a photo gallery
- Branding – You can include your own logo (and/or the logos of your suppliers) wherever you wish
- Links – Your Virtual Showroom can provide links to your own, or third party websites for additional information
- Accessibility – Anyone with Internet access (either a desktop or mobile device) can visit your Virtual Showroom… They do not need to physically visit it, so can access it from remote or isolated locations. This provides a much wider potential community of visitors to your showroom
- Menu – you can include dropdown menus so visitors can quickly and easily move to products they are interested in
- Floorplan – a Floorplan provides an overview of that you have on offer, and allows people to easily move to areas they are interested in
- Direct Node Access – able to link directly to any view via a URL Link (which could be emailed to potential customers)
- Randomize – can be setup to randomly display different vies of you showroom if (for example) no action is taken for 1 minute
- Autorotation – can be setup to automatically start rotating after a certain period of inactivity
A Virtual Showroom is likely to cost you less than you think …
and would typically be available within 5-7 days of the photoshoot.
Add to your Website or Social Media
Once a tour has been published to Google (or created as a “Standalone Virtual Tour”) it can be embedded into your website.
Send as a Link
You can email a link of the Virtual Tour to Potential Buyers or interested parties… and they can forwrad it onto their friends/families for “approval”.
Cost and Timescale
A Virtual Tour is likely to cost you less than you think (certainly less than a well produced video)… and would typically be available within 5-7 days of the photoshoot.