360° Photos and Video

360° Imagery offers a WOW factor but is sometimes considered complicated and/or expensive to create… This doesn’t have to be the case… VIRTUALIZE can show you inexpensive but very effective ways to create and implement 360° Photography and Video into your marketing mix

360° photos, also known as Panoramas, Photospheres, or Panospheres, are photos of a real-world panorama, where the view in every direction is recorded at the same time.

Viewers are able to pan and rotate the photo to view it from different angles. Depending on the platform it may also be possible to zoom in as well.

360° photos, are taken using a special 360° Camera or a number of photos can be taken with a DSLR or even a smartphone and processed (“stitched” together) to create a single Photspherere.

360° videos, also known as 360 Videos, 360 Degree Videos, Immersive videos, or Spherical Videos, are video recordings of a real-world panorama, where the view in every direction is recorded at the same time. Viewers are able to pan and rotate a 360 video’s perspective to watch it from different angles. Depending on the platform it may also be possible to zoom in as well.

360° videos, are filmed using an omnidirectional camera or a collection of cameras, and then processed (either within the camera itself, or via 360 video Software)

Live 360° Video Streaming offers an immersive experience like no other, and presents a way for publishers to stand out in the crowd. It presents some unique technical and creative challenges.