Over the last decade or so, the strategies employed by Marketing and Advertising Agencies to promote their client’s products and services have changed significantly… With the dramatically increased usage of the Internet and Social Media over recent years, Digital Marketing has become a fundamental part of any marketing campaign and the use of digital content has increased exponentially.
Technology has also improved significantly, so it is now easier and cheaper than ever to create and produce high quality Images and Videos for showcasing their clients businesses.
It is becoming increasingly challenging for marketing agencies to create fresh and unique digital content which still offer that “wow” factor and help their client’s promotions stand out from the crowd.
360° Photos, 360° Video, Virtual Tours and Aerial, drone-based imagery offer unique, innovative and interactive marketing opportunities, and are increasingly being used for many successful marketing campaigns.
Marketing and Advertising agencies are using these technologies to more effectively showcase their client’s products/services and offer a more interactive method of reaching their customers.
Benefits of 360° Imagery
360° Photos, Video and Virtual Tours offer a collection of unique benefits which make them extremely effective at showcasing and promoting a wide range of products and services :
- Innovation – Offer a very impressive “wow” factor – particular when coupled with aerial imagery
- Connectivity & Accessibility – Provide a spatial awareness which is not possible with most other forms of marketing. Virtual Tours can be used by anyone with internet access via a variety of devices (mobile, desktop, VR Headset)…
- Experiential & Interactive – Offer an “experience” based interface, where users get to Interact and actually participate. This provides a level of emotional attachment not available through traditional media (photos and video)
- Inspirational – Offer a “taste” of the experience and provide insights into what is on offer – which very often results in
a “ I want to see more” moment. - Recycle – Virtual Tours are able to incorporate and reference existing digital content (Information, Photos, Video, Stories, Links, Audio, etc…
) . - Extendable – can very easily be updated, modified and improved to update or add extra activities and experiences
The Tabs below provide examples of different ways that 360° Imagery has been used for marketing :
Individual 360° Photos (
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Over 100,000 views per year
Panospheres can be uploaded directly to Google Maps, Social Media, or 3rd party Tourism sites such as Expedia or Tripadvisor
Standalone Virtual Tours are often one of the most effective ways to promote a business as they give you much more control of the experience. They also offer a wide range of features such as :
- Logo/Branding
- Custom Icons
- Menu Navigation
- External Links
- a variety of Hotspots and popup capabilities (e.g. Photo, Gallery, Video, Audio)
- Auto-rotation
- and much much more.
This type of Virtual Tour can be
- embedded into a website
- run as a standalone presentation
- referenced from Social Media
- sent as a link
- viewed on a Desktop, Mobile DevIce or VR Headset
Here are some examples of Standalone Virtual Tours :
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See esplanade.panoview.com.au for Full Screen version
See lescapade.panoview.com.au for Full Screen version
See naturalbridge.panoview.com.au for Full Screen version
Aerial 360°
Aerial 360s offer a unique way to show a large area and, when incorporated into a virtual tour, offer a fantastic framework for showcasing tourist destinations.
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25,000+ Views in 10 monthsVirtual Tours published to Google are directly available via Google Search and Google Maps, and can be embedded into a website, social media.. or emailed as a link. However Google Virtual Tours have relatively limited features.
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Usually Street View functionality would only be available once the Google Street View car has visited your area… but for new or remote locations this may take years (if at all)… It is however possible to create and publish to Google Maps a Virtual Tour which replicates the Street View experience.
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360° Video had developed a bit of a reputation for being poor quality, and complex (and expensive) to produce… however recent technological advances have resulted in dramatic quality improvements and significant cost reductions – making it accessible to even low budget marketing campaigns.
What Does it Cost ?
Costs will vary depending on the location, the size and layout of the area/s you want covered, and the features/functionality that you’d like to include… Prices start from as little as $100 for a single 360° panosphere up to thousands of dollars for large sophisticated standalone virtual tours.
We would typically be able to provide a ballpark figure once we have spoken to you, but may need to undertake a site visit to provide you with a formal quote.
Find Out More…
If you’d like to discuss how we can help you to offer 360° Photos, Video or Virtual Tours as an option for your clients Marketing Campaigns, please give Andy a call on 0403 023 223 or Contact Us.